Design-build

You spec me to buy that?

Over the last few months, I’ve been working on the designs for a spec house in Houston and another in a new development in Austin.  “Spec” is short for “speculative” and the term “spec house” refers to a custom house designed and built based on speculating what a potential buyer, looking in a particular neighborhood and price point, would want in their house.  Stick to the bare minimum, and they will buy the other house; add all the bells and whistles, and you bust your budget.  The key is to find that sweet spot and a design that people will fall in love with.  They are custom in that...